We invite you to think together with us!
In 2026, some things are simply taken for granted. Today, for example, almost every event is about AI. Yet we rarely talk about the technologies that have already become part of our everyday reality. We obviously don't like to talk about obvious things.
Ten years ago, everyone was talking about the cloud. Today, we barely talk about it anymore — we have simply accepted that it is here. Yet its impact, and how we can make the most of this technology, have not always been fully explored.
When the next disruptive technology arrives — like AI today — we often rush to embrace it and leave previous challenges behind. So why are we surprised when we find ourselves constantly putting out fires?
AI certainly deserves our attention. But while keeping pace with the rapid adoption of new technologies and approaches, we should not overlook many other areas where even small changes can create significant value. This could mean adopting an IT-as-a-service model or using AI-powered operations to manage networks and the broader IT environment more efficiently.
Ultimately, every technological change is there to enable us to do more business better, faster. It is the IT department's task and responsibility to keep operations on track so that instead of cost escalation and complex operations, it creates a well-defined IT environment that focuses on supporting business needs.
We have organized the topics of our discussions and presentations around these questions.
Stay tuned!
Artificial Intelligence through the eyes of an economist - György Bőgel, Research Affiliate and retired Professor of Central European University
Artificial intelligence is developing and spreading rapidly around the world. It is driving significant levels of investment on both the supply and demand sides of the market. While a portion of these investments will undoubtedly deliver returns, failures and disappointments are inevitable as well. Who will be the winners? The picture remains unclear for the time being, but data and practical experience are steadily accumulating, helping us gain a clearer understanding of the impacts and opportunities of AI.
Discussion topic introductions
Service-oriented IT – How future-proof Is a cloud-first strategy?
In IT operations, it can often feel as though this organizational unit is the team’s invisible superhero. We will explore how a service-oriented IT approach can help change this role, what challenges may arise during its development, and how it can support the company’s business objectives.
Péter Bali, HPE Hybrid Solutions & CSLV Lead
AI Adoption – Keep calm and own your AI! Is your own AI the key to growth?
Where do companies stand today when it comes to AI adoption? We will examine what may cause pilot projects and proof-of-concepts to stall, and how these obstacles can be overcome so that AI initiatives can scale and drive productivity. We will also identify the measurable success criteria that make AI adoption truly worthwhile.
Gábor Czuczor, HPE Data & AI Business Strategist
Sovereign AI – Those who are lurking in the shadows: what makes IT sovereign?
When introducing AI, companies most often ask two questions. The first is how to justify the budget required for AI adoption. The second is under what considerations corporate data assets should be made available for AI processing. At this table, we will focus on the latter question.
Tamás Frisch, HPE Data Solutions Lead
Zero Trust – Trust cannot be taken for granted!
How can trust be built on a foundation of distrust? Without a plan, action is often limited to firefighting. At this table, we will discuss how to put an end to the cycle of fragmented, isolated solutions.
Kadosa Kocsis, HPE Networking Sales Manager
AI Ops – Processing and connecting!
Are we brave enough to let AI operate on our IT infrastructure—or does the greater risk lie in waiting too long to make that decision? Together, we will explore the challenges organizations in Hungary face in IT operations and how AI can help address them.
Máté Vass, HPE Networking Business Development Lead
FinOps – From zero to hero!
IT operations are often taken for granted and only receive attention when problems arise, while IT teams continuously struggle to secure the resources they need. We will examine how IT can increase its visibility within the organization, evolve from a cost center into a profit center, and create additional resources and greater operational flexibility.
Ferenc Végvári, HPE Commercial and Channel Sales Manager
FAQs
Parking
We recommend arriving at the event venue by public transport or taxi. If you choose to come by car, parking is available in nearby parking garages. The nearest parking garage is Royal Palace Parking (1014 Budapest, Dísz tér 16), approximately a 10-minute walk from the event venue. Parking is at your own expense.
Venue and entering
Event venue address: Aranybástya, 1 Csónak utca Budapest 1015 Hungary. Please use the entrance at Király lépcső.
Registration
Participation in the event is free of charge, but registration is required. Please use a valid work or corporate email address when registering. Registrations submitted with a private email address will be cancelled.
If you are a public sector employee, please review your organization’s ethics policies regarding the acceptance of items of value. To comply with your organization’s policies, you may either decline all amenities at no cost or choose to pay only for what you consume. Payment can be made onsite.
Cancellation
If you wish to cancel your participation in the event, you can do so using the link provided in your registration confirmation email.
Participation
Hewlett Packard Enterprise reserves the right to limit or deny the participation of any legal entity or individual in the event at its sole discretion. The invitation to the event is non-transferable.
Photo and Video Recording
The event may be recorded in photos, audio and video, which may be used later. The organizer reserves the right to display the pictures, videos or audio materials taken at the event in online or printed media and to use them as advertising material. Participants may be recorded in pictures, audio and video. Visitors accept and acknowledge this at the registration form and by participating in the event or entering the event venue. In the event of problems arising from this, guests or participants may not submit subsequent compensation. If the participant is considered as a public figure, they may be named without their consent. The legal basis for processing the above data is the consent of the data subject (Article 6 (1) a) of the GDPR, as well as Article 3 (7) of Act CXII of 2011 and Article 6:4 (2) (3) of Act V of 2013).
Data Protection
For information on the use and processing of personal data, please click here to access the HPE Data Protection Statement. If you have any questions about the use and processing of your personal data, please contact our colleagues at: contact_hpeprivacy@hpe.com
